Monday, August 18, 2014
Post-mortems don't interest me. I don't care whether the board acted precipitously, whether money could have been raised to move the company to a different venue, whether local producers were interested in chipping in but told "no dice," whether founder-producer Michael Simmons (pictured below, rehearsing "August: Osage County") was right or wrong in his battles with the board. I've heard all of these things and more.
I would have been interested in writing about the crisis, if anyone had asked for help or attention before the company shut down. But I'm reminded of a sign on the wall of the American Red Cross office on Park Road: "He who conceals his disease cannot expect to be cured."
The indisputable thing, however, is this: Audiences failed CAST. I can't remember a single opening night where every seat in the small theater was full. (Or any night, period, on the occasions I went after opening or saw a show twice.) Despite a strong, two-decade track record, despite generally positive reviews, despite advance articles explaining what shows were about, theatergoers didn't make CAST a habit.
In 35 years of writing about Charlotte culture, I have occasionally lamented the timidity and lack of adventurousness of local audiences. Year in and year out, from the Charlotte Symphony and Opera Carolina down to small drama companies, people generally buy tickets to see what they know and skitter away from anything they don't.
Cultural groups often tell me they're trying to build trust. If audiences like a Blumenthal tour of "Wicked," maybe they'll trust the same programmers if they import a terrific but less-known "Peter and the Starcatcher." If they take to "The Nutcracker" at Charlotte Ballet, maybe they'll take to an unfamiliar work by Jiri Kylian. Sometimes this philosophy works; more often, it doesn't.
In CAST's case, it never seemed to. The company had a small, loyal following -- I often saw the same faces at shows -- and occasionally scored a blockbuster hit. But the people who flocked to see "August" didn't come back in force for "Dr. Jekyll and Mr. Hyde" two months later. So if we're asking who really killed Carolina Actors Studio Theatre, and you never bothered to find out how good they could be, the answer is: You did.
Posted by Lawrence Toppman at 2:09 PM